Senior Marketing Manager, Exams, Beijing (CHI-1750)
East Asia
Country / Territory
English & Exams
Job Category
Pay Band
Pay Band 7
Vacancy Description
Contract: 3 years | Location: Beijing | Salary: Pay band 7 (Competitive) | Start Date: As soon as possible | Deadline for Applications: 20 January 2019 (23.59 UK time)


Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.


The China Exams marketing team manages the promotion of exams products in China to meet strategic and business objectives. This post is a national role and responsible for marketing exams products and services in North and Central China.



The overall purpose of this role is to lead the development and execution of marketing and sales strategy for exams and plans for North and Central China, ensuring alignment to the national /regional and global marketing strategy and brand, and to build and grow a network of exams partners, distributors and clients, and work in partnership with SBUs to ensure that marketing programmes enable required business targets in North and Central China.



You can take pride in leading marketing strategy, planning and execution for North and Central China, ensuring that it drives and supports the global strategic objectives for the British Council exams business in a flexible, cost-effective way. You will also be able to lead the development and execution of exams marketing strategies working with the Marketing Managers for exams business units, agreeing the delivery mechanisms, budgets and programmes with regional marketing and overseeing delivery to plan. You need to ensure effective, integrated and joined up delivery of marketing activity to maximise impact and return on investment in the market place.



To be considered, you need to meet English Aptis B2 (IELTS 6.5 or equivalent) and Chinese C1 (HSK 6 or equivalent). It is essential to have experience in relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline). You need to have considerable experience in a marketing/ sales management position within a large and complex organisation. If you have experience in a global organisation and more than 5 years’ marketing/ sales work experience, you will be a preferred candidate.



For more information please see Role profile and British Council Generic Behaviours


This is an interesting, absorbing role where you can work to support us building awareness of the British Council in delivering to the needs of our customers.




The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.


Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.


All staff worldwide is required to ensure their behavior is consistent with our policies.


The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.