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Marketing Manager – UK Qualifications, Nepal
South Asia
Country / Territory
English & Exams
Job Category
Pay Band
Locally appointed Grade G
Vacancy Description
Contract: Indefinite| Band G | Region: South Asia | Country: Nepal | Location: Kathmandu | Department: English & Exams
British Council Nepal is looking for a Marketing Manager - UK Qualifications to lead and develop local strategy and tactical activity in support of Nepal Examination Services business targets and to ensure alignment to regional and global marketing strategy.


The Nepal Operation

The British Council has been working in Nepal since 1959. The main activities are Examinations, Grant-funded (GPF) and Full Cost Recovery (FCR) project management for development services. The GPF programme comprises teacher education (Connecting Classrooms), school leadership and links with UK schools (Connecting Classrooms), empowerment projects for women and girls (EDGE) and Arts. The flagship FCR project is the 4 year EU funded TVET-PP project. British Council Nepal has a number of key partnerships with local and international organisations including, EU, VSO, GAN and several Ministry of Education line agencies.

Nepal Examinations Services portfolio includes IELTS, Cambridge GCE (AS & A level), professional qualifications (e.g. ACCA) and a small number of university exams. Demand for IELTS is high and has seen significant growth in the last three years.

Examination Services

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

The Examinations business makes a significant contribution to British Council financial sustainability, and as such, it is essential that the business evolves in order to maintain its position in a fast-changing operating context. There is a need to standardise and automate activities across the globe to deliver efficiencies, and there is also a requirement to develop new digital products and services to meet changing customer demands and competitive pressures. In a cost and resource-constrained environment, balancing the on-going requirements and allocation of funds will be critical, as will the integration and planning of the implementation of the different changes across a global network of 110+ countries charged with the on-going delivery of impact and income whilst changing key elements of the supporting operational platform.

Main Opportunities / Challenges for the role

The postholder is expected to lead marketing strategy, planning and execution for Nepal Examination Services. He/she will gather and analyse Return on Investment data to develop planning and maximise effective performance. The role is required to help achieve regional strategic objectives for the British Council in a flexible, cost-effective way by agreeing the delivery mechanisms, budgets and programmes with cluster/regional marketing and by overseeing delivery to plan. In addition, the postholder will drive integrated delivery of country marketing activity to maximise impact and enhance brand value. Resources must be managed with a high degree of efficiently and transparency (including budget, staffing resources, equipment and collaterals).

If you are interested to apply, for further information please see the documents below:

British Council Behaviours
BC Core skills
Role Profile

Closing date:  UK time: 23:59, 11 December 2018

The British Council is committed to a policy of equal opportunity. British Council is committed to safeguarding and promoting the welfare of children and young people and expects all of its partners to share this commitment. In line with the British Council’s Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks.