Marketing Manager, Study UK (CHI-MC-0056)
Region
East Asia
Country / Territory
China
Location
Beijing
Department
Business Support Services
Job Category
Marketing
Pay Band
Pay Band 6
Vacancy Description
Contract: 8 months fixed-term contract (Maternity Cover) | Location: Beijing | Salary: Pay band 6 (from CNY 12,000 per month) | Start Date: As soon as possible | Deadline for Applications: 11 December 2019 (23.59 UK time)
 
Details

Marketing Manager, Study UK (CHI-MC-0056)

ABOUT THE DEPARTMENT/TEAM

Study UK is a global campaign that promotes the UK as the preferred study destination of choice to international students and their influencers. It is the UK’s only national-level campaign that showcases the UK’s outstanding education offering and the life-changing opportunities it brings.

 

The campaign is delivered through a coordinated mix of face-to-face, digital and media channels to boost the profile of UK education, enhance our engagement with prospective students and their parents, improve the conversions of those who choose to study in the UK, and support professional development of those who graduate from the UK. The long-term influence of the UK will be further strengthened through ongoing engagement with these talented individuals and their advocacy.

 

WHAT YOU WILL BE DOING AND WHY
The aim of this role is to lead the development and execution of the Study UK national marketing strategy and plans for China, ensuring alignment to the regional and global marketing strategy and brand strategy, and to work in partnership with SBUs to ensure that  China education marketing programmes enable required business targets.

WHAT IS INTERESTING ABOUT IT
This is a maternity cover role which is a fantastic opportunity for someone who is interested in the overseas education sector and wish to gain some experience in this area. You will have the opportunity of working closely with a wide range of internal and external stakeholders in East Asia and UK, leading the development and execution of the marketing strategy and plans for Study UK stakeholders and influencers engagement in China (B2B), ensuring alignment to the regional and global marketing strategy.

 

WHAT WE ARE LOOKING FOR

· Experience in a marketing management position at a national level within a large and complex organisation

· Demonstrable experience of developing marketing strategies and plans

· Demonstrable experience in managing supplier relationships

· Experience in the international education industry

· Proficiency in both English and Chinese language skills

· Degree or professional qualification in marketing or business, or demonstrable level of equivalent experience

 

BENEFITS OF WORKING AT THE BRITISH COUNCIL
- Flexible working opportunities (working from home / flexible hours)
- 37.5 contracted working hours per week (we believe in an output-based delivery!)
- Smart working (most of us hot-desk!)
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and annual bonus scheme
- Professional development opportunities – we offer a broad range of professional courses to large corporations and that is available for our staff members too!

 

Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

 

Together, we can do more.


NEXT STEPS

 

For more information please see Role profile and British Council Generic Behaviours


ABOUT THE BRITISH COUNCIL

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

 

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Last year we reached over 75 million people directly and 758 million people overall including online, broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.

 

All staff worldwide is required to ensure their behavior is consistent with our policies.

 

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.

KINDLY TAKE NOTE

While various measures have been put in place by the government to help curb pollution in China, there are still potential health issues associated with the poorer air quality. The British Council does its utmost to provide a working environment that minimises employees’ exposure to pollutants, however, anyone wishing to work in the cities of Shanghai, Beijing, Guangzhou or Chongqing should be aware of the situation.