Regional Head of Marketing English & Exams, Europe
European Union
Country / Territory
Flexible Location
Flexible Location
English & Exams
Job Category
Pay Band
Pay Band 8
Vacancy Description
Pay Band: 8 Contract Duration: Indefinite Region: Europe Location: EU Region or UK (Homeworking may be considered)
Regional Head of Marketing English & Exams

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust. We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. 

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

The purpose of this role is to provide professional marketing expertise to the English & Exams SBUs within the region, share relevant knowledge and expertise with other marketing professionals within the region and to help ensure alignment with marketing strategy across the British Council. This will include the planning, delivery and evaluation of regional marketing strategies across English & Exams products (including Teaching Centres) within the region. This role plays a proactive role in the development of English & Exams SBUs within the region, including business planning.

This role will report to the Regional Marketing Director.

Role Specific Knowledge and Experience
  • Considerable experience in developing marketing strategies and plans within a large and complex organisation
  • Experience in the design and delivery of plans to support programmes / products
  • Demonstrable experience of leading a team including performance management and development
  • Experience in providing direction, oversight and coaching on the delivery of marketing plans and activities
  • Experience in effectively negotiating budgets and resources with senior stakeholders

CIM Marketing Competencies

Insights (level 4)
Analyses and presents information to generate insights that assist in the achievement of marketing goals

Monitoring and measuring effectiveness (level 4)
• Evaluates activities and recommends improvements using measurement data and analytics

Partnership marketing (level 3)
• Develops channel to market/partnership marketing plans to meet customer needs and achieve business goals

Integrated marketing communications (level 4)
• Creates and implements integrated marketing communications plans using both physical and digital tools

Risk and reputation management (level 3)
 Implements processes aligned with company values to maintain corporate reputation

** The role is open to all candidates who already have the right to live and work in Europe or UK..Local contract conditions will apply and the position is not globally mobile **

***Homeworking may be considered***


If you are interested to apply, for further information please see the documents below:
Role Profile

British Council Behaviours

BC Core Skills


Closing date: UK time: 23:59, 9th December 2018

Shortlisting:  w/c 10th December 2018

Interviews: w/c 17th December 2018

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.