Senior Marketing Manager, Study UK (CHI-1679-2)
East Asia
Country / Territory
Flexible Location
Flexible Location
Education & Society
Job Category
Pay Band
Pay Band 7
Vacancy Description
Contract: Permanent | Location: Beijing, China or Kuala Lumpur, Malaysia | Salary: Pay band 7 -Competitive | Start Date: ASAP | Deadline for Applications: 04 November 2018 (23.59 UK time)

Senior Marketing Manager, Study UK (CHI-1679-2)


In this exciting new role, you will lead on the development and execution of Study UK Business-to-Business communications and boost stakeholders and influencers engagement in East Asia (specifically but not limited to agents, alumni and local TNE institutions).


You will be responsible for formulating the regional stakeholder engagement strategy with a focus on content strategy and digital communications to strengthen the connections with stakeholders and influencers in the region as well as boosting public awareness and understanding on inspiring outcomes of UK education.


You will also lead on planning and implementation of large-scale multi-country alumni and agent activities (eg: Global Alumni Award, Agent Conference) and conduct research/surveys to support British Council leadership team in developing insights on influencers including maintaining a database of key TNE institutions, agents, leading lights and alumni.   


To be successful, you need over five years’ corporate communications experience in a managerial position and/or experience in delivering large-scale marketing projects with clear marketing outcomes. You also need competency in producing high-quality analytical reports through desk research, market surveys and stakeholder interviews and is able effectively manage supplier relations.


Professional knowledge, skills and experience in media relations, publicity materials production and messaging as well as an in-depth understanding of the facts and trends of the international education industry is essential.


For more information please see Role profile and British Council Generic Behaviours 


In our commitment to promote Equality, Diversity & Inclusion, kindly note that we are not interested in collecting any information that is irrelevant to the job such as marital status, age, photograph, etc. Applications lacking in information will not be considered when we shortlist for any roles.


If you are interested in applying and feel that you are suitable for the role, please apply before 04 November 2018 (23:59 UK Time).


About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.


What we do in China

The British Council has had a presence in China since 1943, and since 1979 we have been operating as the Cultural and Education Section of the British Embassy in Beijing and the Cultural and Education Section of the Consulate-Generals in Shanghai, Guangzhou, Chongqing, and Wuhan. In 2017 we opened our first English centre in Mainland China, based in Nanjing.


Our work in China is of great importance to the global British Council operation, both politically and commercially. With more than 750 staff across our offices in China, we operate a wide range of programmes in English, exams, arts, and education in partnership with local authorities and partners.


Enquiries about the post can be sent to the East Asia Regional Recruitment team ( based in Singapore.


If you are an internal candidate: please remember to include the full version of your most recent end-of-year-record of performance and confirm when the system prompts you to, and that you have discussed the application with both your line and centre manager.

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights.


All staff worldwide is required to ensure their behaviour is consistent with our policies.


The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.