Marketing Manager - Exams (Digital Performance Management), East Asia (SIN-MC-0031)
Region
East Asia
Country / Territory
Singapore
Location
Singapore
Department
Business Support Services
Job Category
Marketing
Pay Band
Pay Band 6
Vacancy Description
Contract: 2-year fixed term | Location: Singapore | Salary: Pay band 6/G (from SGD 3,483 per month) | Start Date: As soon as possible | Deadline for Applications: 18 September 2019 (23.59 UK time)
 
Details

Marketing Manager - Exams (Digital Performance Management), East Asia (SIN-MC-0031)

ABOUT THE DEPARTMENT/TEAM

The British Council delivers over 3m UK exams worldwide in over 850 cities and towns. This post will work with Korea, Japan, Taiwan, Hong Kong, Indonesia, Singapore, The Philippines, Vietnam, Malaysia, Myanmar and Thailand. Together these countries deliver over 800,000 exams annually. 

 

Markets are varied and competition is often intense. The post supports the region towards getting the appropriate marketing mix in order to deliver ambitious regional growth targets. 

 

WHAT YOU WILL BE DOING AND WHY
As part of the East Asia Exams Marketing Team, you will plan, develop and implement a marketing strategy in digital, search and social media. This includes managing, delivering and evaluating digital, social media and SEM/SEO campaigns to maximize outreach of our core exams products.

You will support various markets to compete with key competitors for market split using digital and search campaigns, agreeing the channels to market and monitor ongoing performance. You will also ensure effective, integrated and join up delivery of digital campaigns (digital advs, social media advs, performance monitoring, insights and action plans)

 

WHAT IS INTERESTING ABOUT IT
You will have opportunities to work at a regional level optimising digital performance for different markets in East Asia. This role will give you opportunities to gain insights on how each market works. You will be working with a large range of internal and external stakeholders to achieve your objectives to support our strategy for Exams in East Asia.

 

WHAT WE ARE LOOKING FOR
You should bring along at least three-years of solid working experience and track record of managing, developing and delivering successful online, digital and search engine marketing campaigns as well as evaluating the performance of the campaigns with experience in developing and creating digital and social media promotion materials.

 

You have experience coordinating with external suppliers and media agencies to deliver positive results on campaigns and projects and media platform management. You must also be able to prepare forecast and monitor budgets.

 

Fluency in both written and spoken English with a degree in marketing/business or professional certificate in digital and social marketing is essential.


BENEFITS OF WORKING AT THE BRITISH COUNCIL
- Flexible working opportunities (working from home / flexible hours)
- 37.5 contracted working hours per week (we believe in an output-based delivery!)
- Smart working (most of us hot-desk!)
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and Exams bonus scheme 
- Professional development opportunities – we offer a broad range of professional courses to large corporations and that is available for our staff members too!

 

Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

Together, we can do more.

NEXT STEPS

 

For more information please see Role profile and British Council Generic Behaviours


ABOUT THE BRITISH COUNCIL

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

 

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Last year we reached over 75 million people directly and 758 million people overall including online, broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.

 

All staff worldwide is required to ensure their behavior is consistent with our policies.

 

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.