Head of Marketing, English and Exams
Country / Territory
Based in UK: Location negotiable
Based in UK: Location negotiable
Corporate Headquarters
Job Category
Pay Band
Senior Leadership Band
Vacancy Description
Payband: SMP Location: London/Manchester Contract type: Indefinite contract Department: Strategy and Engagement Closing date 17th February 2019 at 23:59 UK Time. Indefinite Contract. Candidates must have the right to in the UK to be considered for the role

Please note that in December 2020, the British Council will relocate its new global headquarters to: International Quarter, Stratford, London E20




The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body


Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

This is a senior commercial role focused on ensuring that the strategic priorities for English and Exams are delivered by the six  marketing lead roles / workstreams encompassing key markets for English and key products for exams.


The role will be responsible for the successful delivery of strategy and plans, and global programmes and global toolkits to enable effective delivery in countries and regions.


The role will lead a focused team with clear accountabilities and performance metrics and will work with the Director of Marketing and Sales to support the development of an innovative high-performing team.

Main opportunities and challenges for the role:
  • Lead and oversee the design, development and delivery of effective marketing plans that achieve agreed business targets and outcomes, spanning product management, market positioning and development, pricing, and promotion
  • Strengthen forecasting, reporting, and analysis of future opportunities across marketing teams
  • Increase the effectiveness and capability of the regional/in-country marketing teams for English and Exams 




  •  Proven experience of leading marketing functions and teams in B2C and B2B marketing role within a large and complex organisation
  •  Thorough knowledge of strategic planning and budgeting management
  •  Strong commercial acumen & analytical skills
  •  Experience of writing strategic marketing plans
  •  Experience in leading the provision of market input into product design & build
  •  Comprehensive understanding of online and digital marketing, SEO,  social media and digital analytics
  •  Experience of managing multiple brands or products
  •  Ability to articulate and present compelling business cases to senior stakeholders
  • Customer centric approach


  Interviews will take place  9th July/12th July/ 18th July 

For further information, please see the documents below.


role profile.doc
British Council Behaviours.pdf
core skills.doc


Our Equality Commitment:






Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.    The British Council is committed to a policy of equal opportunity and is keen to reflect the diversity of UK society at every level within the organisation.