Senior Marketing Manager, Campaigns and Content (Adults) (SIN-MC-0066)
East Asia
Country / Territory
English & Exams
Job Category
Pay Band
Pay Band 7
Vacancy Description
Contract: Indefinite | Location: Singapore | Pay Band: 7/F - Competitive | Deadline for Applications: 23 January 2020 (23:59 UK Time)


Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

The Senior Marketing Manager, Campaigns and Content is a new role within the regional English Marketing Function. It leads on campaign and content delivery for the adults segment, acting as funnel between global and local teams, and supports this for the young learners segment to drive more effective marketing activity.


You will be thrilled to find yourself leading the delivery of marketing campaigns and content in the region with a focus on the adults segment. You will be responsible for leading on regional campaign management and developing marketing content which is relevant and coordinated across countries in the region. You will ensure marketing campaigns and content are aligned with English marketing strategy across the British Council.


You will have the fantastic opportunity to take on a brand-new regional role where you can make it your own and have the chance to shine.

You will be able to work with global, regional and country marketing colleagues across several countries, provide your insight regionally and contribute to our global product and go-to-market strategy. East Asia is a major contributor to our revenue and profit.

Learning English with the British Council provides students with critical language excellence and 21st century skills. You can take pride in in the fact that you will contribute to making a global difference to people’s lives.


You should demonstrate considerable experience in developing and executing marketing campaigns and plans within a large and complex organisation.

You must have experience in the design and delivery of plans to support programmes / products and in providing direction, oversight and coaching on the delivery of marketing campaigns and activities.

You should also bring along your experience of people management and supplier management. Experience of working across more than one country is also desirable.


- Flexible working opportunities (working from home / flexible hours)
- 37.5 contracted working hours per week (we believe in an output-based delivery!)
- Smart working (most of us hot-desk!) 
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and annual bonus scheme


Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

Together, we can do more.



If this sounds like what you are looking for, apply today – or before we close this on 23 January 2020 (23:59 UK Time).

For more information please see Role profile and British Council Generic Behaviours.

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Last year we reached over 80 million people directly and 791 million people overall including online, broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.


All staff worldwide is required to ensure their behavior is consistent with our policies.


The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.