Senior Marketing Manager, Performance and Insight (SIN-MC-0067)
Region
East Asia
Country / Territory
Singapore
Location
Singapore
Department
English & Exams
Job Category
Marketing
Pay Band
Pay Band 7
Vacancy Description
Contract: Indefinite | Location: Singapore | Pay Band: 7/F - Competitive | Deadline for Applications: 29 January 2020 (23:59 UK Time)
 
Details

ABOUT THE DEPARTMENT/TEAM

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our marketing and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

 

WHAT YOU WILL BE DOING AND WHY

You will find yourself driving and managing insights, analytics and marketing performance evaluation for English Marketing across our East Asia region. You will lead oversight of campaign evaluation for our English SBU in East Asia, provide a deeper understanding of our marketing impact and drive more effective marketing activities, using insight to help improve our customer experience and product design.


WHAT IS INTERESTING ABOUT IT
This is a new role within the regional English Marketing function. You will have the fantastic opportunity to lead the regional analytics and performance marketing evaluation strategy for the English SBU.

You will be able to provide your insight regionally and contribute to our global product and go-to-market strategy. East Asia is a major contributor to our revenue and profit. 

Learning English with the British Council provides students with critical language excellence and 21st century skills. You can take pride in in the fact that you will contribute to making a global difference to people’s lives.

 
WHAT WE ARE LOOKING FOR

You should have experience in use of web and social media analytics systems, as well as knowledge of data collection (design and assessment), especially from a Marketing perspective. A strong knowledge of inbound marketing metrics and experience running ad hoc research projects is also desirable. 

You should also bring along experience of working in a matrixed global organization,  excellent communication skills and the ability to interact with all levels.

 
BENEFITS OF WORKING AT THE BRITISH COUNCIL

- Flexible working opportunities (working from home / flexible hours)
- 37.5 contracted working hours per week (we believe in an output-based delivery!)
- Smart working (most of us hot-desk!) 
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and annual bonus scheme

 

Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

Together, we can do more.

 

NEXT STEPS

For more information please see Role profile and British Council Generic Behaviours


ABOUT THE BRITISH COUNCIL

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Last year we reached over 80 million people directly and 791 million people overall including online, broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.

 

All staff worldwide is required to ensure their behavior is consistent with our policies.

 

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.