Marketing Officer, Exams (MYA-1735)
Region
East Asia
Country / Territory
Burma
Location
Rangoon
Department
English & Exams
Job Category
Marketing
Pay Band
Pay Band 4
Vacancy Description
Contract: Indefinite | Location: Myanmar | Salary: Pay band 4 (from USD 924 per month) | Start Date: As soon as possible | Deadline for Applications: 18 December 2018 (23.59 UK time)
 
Details

ABOUT THE DEPARTMENT/TEAM

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

 

WHAT YOU WILL BE DOING AND WHY

The overall purpose of this role is to lead the development and execution of the country marketing strategy for exams and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

 

WHAT IS INTERESTING ABOUT IT

You will also be able to support the development and execution of country market strategies for exams, agreeing the delivery mechanisms, budgets and programmes with cluster/regional marketing and overseeing delivery to plan. You can take pride to ensure effective, integrated and joined up delivery of country marketing activity to maximise impact and share of voice in Singapore.

 

WHAT WE ARE LOOKING FOR

You should have a marketing diploma, preferably working in relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. It is essential to have 1-2 years of experience in a marketing role in areas of integrated marketing communications, branding, digital and PR. You should have experience in developing/creating social media content and social media platform management, and preparing forecast and monitoring budgets. Candidates are desirable to have hands on experience in SEO and SEM, a proven track record of developing annual integrated marketing plans based on data and market insights and hands on experience in delivering marketing campaigns.

 

NEXT STEPS

 

For more information please see Role profile and British Council Generic Behaviours

 

This is an interesting, absorbing role where you can work to support us building awareness of the British Council in delivering to the needs of our customers.

 

ABOUT THE BRITISH COUNCIL

 

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

 

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.

 

All staff worldwide is required to ensure their behavior is consistent with our policies.

 

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.