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Marketing Manager (Non-Exams) – Ref # NAT/M/066/1819
South Asia
Country / Territory
Flexible Location
Business Support Services
Job Category
Pay Band
Pay Band 6
Vacancy Description
Right to work in Pakistan Salary: 120,000/- Pay band: PB6 Contract: Indefinite Contract Region: South Asia Country: Pakistan Location: Flexible - can be based in Karachi, Lahore or Islamabad Department: Marketing & Communications Job Category: Marketing
The British Council Pakistan is recruiting for Marketing Manager (Non-Exams).
Location is flexible - can be based in Karachi, Lahore or Islamabad.


To support the Head of Marketing in ensuring that the British Council IES, English and Libraries businesses elevate their presence in Pakistan through professional marketing expertise so as to build and enhance our insight-led business strategy; develop campaigns to meet the targets and ensure our brand and profile is understood and expanded in all our relationships.

To support the Head of Marketing in ensuring that customers (people whom we engage with internally or externally e.g. colleagues, clients etc.) are put at the center of delivering focused products and services at the right time, in the right place and in the most appropriate way. Responsible for assisting the Head of Marketing in the development of a marketing plan/strategy and its execution through campaigns, with the most optimal contact point strategy both online and offline.



The British Council is the UK’s international organization for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.   

We work with over 100 countries across the world in the fields of arts and culture, English language, education, and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.      

We have been in Pakistan for over seventy years, and during that time we have developed deep and lasting relationships with individuals and organizations. We have re-opened Libraries as convening spaces, content hubs and information services that support our wider strategy in Pakistan. Initially, we have opened doors of our libraries in Karachi and Lahore, but a key component of this is building outreach services to Tier 2 cities and supporting the work of the SBUs as part of our strategy of “Moving Beyond Walls”.  

We have three key areas of work – English, and Exams, the Arts and Education and Society, through which we engage with leaders, policy makers, influencers and opinion formers, from senior politicians through to teachers and youth leaders.  In Pakistan we operate at scale supporting 500,000 exams a year, working with over 150,000 teachers and all Higher Education Institutions. We have ambitious plans for Arts, further work in English – especially in Sindh and KP building on our success in Punjab.      

Key features of our activity over the coming years will include: the delivery of English language learning opportunities across the public and private sectors; world-class teacher education and educational policy for a; collaborative research projects in higher education; schools partnerships; personal development through digital information services and UK qualifications; platforms for arts and cultural exchange and technology solutions to give access to all our products and services on the widest and most cost-effective basis.    


Unit Details:

Marketing at the British Council is a strategic function that drives awareness, understanding, and engagement with us across our diverse audiences. We use insight, knowledge, and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

Main Opportunities/Challenges for this Role 

  • Implementing Pakistan’s marketing strategy, planning, and execution for the country, ensuring that it drives and supports the region’s strategic objectives for the British Council in a flexible, cost-effective way 
  • Leading the execution of country market strategies for IES (Higher Education), English and Libraries, agreeing on the delivery mechanisms, budgets, and programmes with cluster/regional marketing and overseeing delivery to plan 
  • Ensuring effective, integrated and joined up delivery of country marketing activity to maximize impact  
The post holder may have to work during unsocial hours.

If you are interested to apply, for further information please see the documents below:
British Council Behaviours
BC Core skills.pdf
Role Profile.doc

Closing date:  
UK time:  23:59, 19 December 2018  
Pak time: 04:59, 20 December 2018

The British Council is committed to a policy of equal opportunity. British Council is committed to safeguarding and promoting the welfare of children and young people and expects all of its partners to share this commitment. In line with the British Council’s Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks.