Marketing and Business Development Manager, Exams, Beijing (CHI-MC-0010)
East Asia
Country / Territory
English & Exams
Job Category
Pay Band
Pay Band 6
Vacancy Description
Contract: 3 years | Location: Beijing | Salary: Pay band 6 (From CNY 15,800 gross per month) | Start Date: As soon as possible | Deadline for Applications: 29 May 2019 (23.59 UK time)

Marketing and Business Development Manager, Exams, Beijing (CHI-MC-0010)



Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.


The China Exams marketing team manages the promotion of exams products in China to meet strategic and business objectives. This post is a national role and responsible for marketing exams products and services in North China.



This role will support the development and execution of marketing and sales strategy for exams and plans for East China, ensuring that it drives and supports the global strategic objectives for the British Council exams business in a flexible, cost-effective way. A major part of the role requires you to build, grow and maintain a network of exams partners, distributors and clients. You will aim to seek out new business opportunities, identify sales solutions, build up pipeline, and manage the progression to meet business objectives.



This role will provide you with exposure to the dynamics of the English Testing market in East China. Through building and maintaining relationships with our external partners, you will be able to gain a clear picture of the education sector. This role will be valuable to those who wish to further their career in the education industry.



To be considered, you need to be able to communication in both English (IELTS 6.5 or equivalent) and Chinese (HSK 6 or equivalent). It is essential to possess relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline). You need to have a good track record in marketing/sales function and has demonstrated evidence of achieving sales targets and working towards KPIs. You should posses experience in developing marketing and sales strategies using consumer insight data along with experience in event management. Ability to manage suppliers is essential




For more information please see Role profile and British Council Generic Behaviours


This is an interesting, absorbing role where you can work to support us building awareness of the British Council in delivering to the needs of our customers.




The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.


Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.


All staff worldwide is required to ensure their behavior is consistent with our policies.


The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.