Marketing Manager – Architecture Design Fashion
Country / Territory
Job Category
Pay Band
Pay Band 7
Vacancy Description
Location: London Pay: Band 7/£26,276 - £33,112 + Benefits package Contract Type: IDC / Permanent (Part-time, 2.5 days per week) Closing date: Wednesday 21st November 2018, 23:59 UK Time.

Please note that in December 2020, the British Council will relocate its new global headquarters to: International Quarter, Stratford, London E20.


The Opportunity:


Our Architecture Design Fashion (ADF) team is seeking an experienced Marketing Manager to plan and deliver high quality, engaging marketing activity across a diverse range of projects including The British Pavilion at Venice Architecture Biennale and the International Fashion Showcase – a platform for emerging fashion designers to exhibit their work during London Fashion Week


This role will share the impact of our work, raise the profile of the British Council, and help us to reach new audiences.


Some of the main opportunities/challenges include:

  • Produce and implement a marketing plan for the Architecture Design Fashion programme, across all channels, including print, website, email, and social media.
  • Contribute to and implement a messaging framework, linked to our vision for Arts and corporate aims, to ensure that Architecture Design Fashion is able to communicate the impact and importance of its work consistently, working together with the Centre of Excellence to ensure alignment to wider corporate messages and adherence to the British Council brand
  • Identify opportunities for content development, particularly working with the Content and Digital Marketing team (Arts) to support the commissioning of digital work
  • Ensure the successful impact and effectiveness of Architecture Design Fashion marketing through evidence and evaluation and make recommendations for audience development based on key audience insights.
  • Build relationships with colleagues in Arts and the global network to maximise reach of our marketing activity.
  • Maintain expertise and knowledge of UK Architecture Design Fashion sector to inform our communications, build relationships with key stakeholders, influencers and identify opportunities.

About You:

  • Experience of managing marketing for an arts institution (preferably specialising in Architecture Design Fashion) or similar
  • Demonstrable experience of commissioning design, brand management and managing print production
  • Experience of digital marketing, including email, social and content commissioning
  • Adept at copywriting with experience of communicating with audiences across a variety of channels
  • Experience of planning and evaluating marketing campaigns, including effectiveness of paid advertising
  • Ability to manage multiple workstreams and stakeholders 

About us:


The British Council is the UK’s international organisation for cultural relations and educational opportunities.  We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.


We work in over 100 countries across the world in the fields of arts and culture, English language, education and civil society.  Each year we reach over 20 million people face to face and more than 500 million people online, via broadcasts and publications.


The Department / Background:


Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our audiences to engage them with the British Council’s international cultural relations mission, our projects and programmes in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.




In addition to a competitive salary and pension contributions, the British Council offers an attractive holiday entitlement of 32 days per calendar year in addition to statutory holidays plus an additional half day on Christmas Eve.  Additional benefits include : 

  • £3,300 London Market Allowance for London based staff
  • Interest free travel season ticket loan
  • Staff Restaurants / Break out Areas
  • Employee Assistance Programme 

If you would like to understand more about this post then please see the attached documents:


Role Profile.pdf
BC Core Skills.pdf
BC Behaviours.pdf


Closing date:


If you are interested in applying and feel that you are suitable for the role, please apply before Wednesday 21st November 2018 (23:59 UK Time).


Interviews will be taking place week commencing 3rd December 2018.


Equality Statement:


Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights.


All staff worldwide are required to ensure their behaviour is consistent with our policies.