The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

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British Council invites applications for the position of Marketing Manager

Number of Position/s- 01

Purpose of the role:

• To ensure that the British Council’s business portfolio elevates its presence in Bangladesh through professional marketing expertise so as to build and enhance our insight led business strategy; develop campaigns to meet the targets and ensure our brand and profile is understood and expanded in all our relationships.To develop a marketing strategy and its execution through campaigns, with the most optimal contact point strategy both online and offline. 
• To identify the target audiences and various stakeholder groups, select appropriate communications channels, and manage the delivery of engaging content. To ensure that both online and offline marketing initiatives are measured, so their success can be analysed. To ensure that customers are put at the center of delivering focused products and services at the right time, in the right place and in the most appropriate way

 

Main Accountabilities:

• Develops exams marketing strategy and market intervention plans across the country, agreeing the programmes, delivery mechanisms, budgets and resources with country and regional marketing teams
• Ensures digital marketing (i.e. web, social media, mobile, email, search, etc.) are integrated into the overall marketing plans
• Applies professional marketing expertise to develop and enhance marketing strategies, plans and approaches based on insights and market intelligence
• Makes appropriate linkages to issues to help ensure that the development of marketing strategies and plans is based on informed business insight and joined-up thinking
• Supports the implementation of approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the country and to the regional marketing strategy
• Monitors the British Council brand compliance within exams operation across country, and manages interventions to address and resolve reasons for non-compliance
• Shares intelligence, experience and ideas to support senior managers in marketing in identifying/developing new ways in which marketing could positively impact upon the British Council’s operational efficiency and effectiveness.

   

And is required to have the following skills and experience   

• Graduate in Business/ Marketing /Communications. 
• Minimum four years of experience with at least one years’ experience in  managerial capacity
• Experience in a marketing role in areas of integrated marketing communications, branding, digital and PR
• Hands on experience in delivering and evaluating marketing campaigns and developing and managing social media content and social media platform 
• Ability to work in a way that promotes the safety and well-being of children.

 

 

We can offer