Regional Head of Marketing, Arts and Education & Society, Europe
Region
European Union
Country / Territory
Flexible Location
Location
Flexible Location
Department
Digital
Job Category
Marketing
Pay Band
Pay Band 8
Vacancy Description
Pay Band: 8 Contract Duration: Indefinite Region: Europe Location: EU Region & Homeworking may be considered**
 
Details
Regional Head of Marketing, Arts and Education & Society, Europe

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust. We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society

Marketing at the British Council is a strategic function that drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

The purpose of this role is to provide professional marketing expertise to the Arts and Education &Society strategic business units (SBUs) within the EU region, to share relevant knowledge and expertise with other marketing professionals within the region and to help ensure alignment with the global marketing strategy across the British Council. This will include the planning, delivery and evaluation of marketing strategies across cultural engagement projects and programmes within the region. The Regional Head of Marketing, Arts and Education & Society will also play a proactive role in annual business planning and project proposals.

This role will report to Director Marketing Europe.

Role Specific Skills and Expertise

- Considerable experience in developing marketing strategies and plans within a large and complex organisation
- Experience in the design and delivery of plans to support programmes / products
- Demonstrable experience of leading a team including performance management and development
- Experience in providing direction, oversight and coaching on the delivery of marketing plans and activities
- Experience in effectively negotiating budgets and resources with senior stakeholders

CIM Marketing Competencies

- Insights (level 4)
Analyses and presents information to generate insights that assist in the achievement of marketing goals

- Monitoring and measuring effectiveness (level 4)
Evaluates activities and recommends improvements using measurement data and analytics

- Partnership marketing (level 4)
Develops channel to market/partnership marketing plans to meet customer needs and achieve business goals

- Integrated marketing communications (level 4)
Creates and implements integrated marketing communications plans using both physical and digital tools

- Risk and reputation management (level 3)
Implements processes aligned with company values to maintain corporate reputation
 

** Internally the role is open to candidates who already have the right to live and work in Europe. For candidates who live outside Europe region but have eligibility to work in Europe, the role will be located in EU region. Local contract conditions will apply and the position is not globally mobile **

***Homeworking may be considered***

 

If you are interested to apply, for further information please see the documents below:
 
Role Profile

British Council Behaviours

BC Core Skills

 

Closing date: UK time: 23:59, 3rd December 2018

Shortlisting:  7th December 2018

Interviews: w/c 10th December 2018
 

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.