Marketing Manager (Young Learners), Korea (KOR-MC-0001)
Region
East Asia
Country / Territory
South Korea
Location
Seoul
Department
English & Exams
Job Category
Marketing
Pay Band
Pay Band 6
Vacancy Description
Contract: 10 months fixed-term | Location: Seoul, Korea | Salary: Pay band 6/G (from KRW 3,644,167 per month) | Start Date: As soon as possible | Deadline for Applications: 21 February 2019 (23.59 UK time)
 
Details

Marketing Manager (Young Learners), Korea (KOR-MC-0001)

 

ABOUT THE DEPARTMENT/TEAM

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

 

WHAT YOU WILL BE DOING AND WHY

As the Marketing Manager, you will develop and implement effective integrated marketing campaigns to promote the English courses for Young Learners in line with corporate branding and achieve business and marketing objectives and KPIs. You will conduct regular competitive analysis and keep the team up to date with marketing trends especially on English Education, mom’s interests, and digital/ social media trend.

 

It will also be your responsibility to liaise with agencies for planning and execution of creative development, ensure all the materials are consistent and of high standards as well as meet corporate and professional standards

 

WHAT IS INTERESTING ABOUT IT

You will have the opportunity to work closely on managing and developing integrated marketing campaigns for the Teaching Centre’s English courses for YL with different products, mainly on Primary Plus and Returnees.

 

WHAT WE ARE LOOKING FOR

It is essential that you have a university degree and a minimum of five years’ solid working experience and track record of managing, developing and executing successful integrated marketing campaigns. It is also preferred if you have an experience on managing various Marketing agencies (PR, Digital, ATL, BTL etc.).

 

NEXT STEPS

 

For more information please see Role profile and British Council Generic Behaviours

 

ABOUT THE BRITISH COUNCIL

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

 

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.

 

All staff worldwide is required to ensure their behavior is consistent with our policies.

 

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.