Senior Digital Communications Manager, China (CHI-MC-0019)
East Asia
Country / Territory
Flexible Location
Business Support Services
Job Category
Pay Band
Pay Band 7
Vacancy Description
Contract: 3 Years fixed-term (renewable) | Salary: Pay band 7/F - Competitive | Location: Beijing or Shanghai | Start Date: As soon as possible | Deadline for applications: 25 August 2019 (23:59 UK time)

This is an exciting opportunity for an experienced communications professional to take on the post of Senior Digital Communications Manager in Beijing or Shanghai.


Communications sits within the Marketing function at the British Council. Marketing is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.


The British Council has had a presence in China since 1943, and since 1979 we have been operating as the Culture and Education Section of the British Embassy and Consulate-Generals in Beijing, Shanghai, Guangzhou and Chongqing. We also opened our first English centre in Mainland China in September 2017, based in Nanjing.


Our work in China is of great importance to the global British Council operation, both politically and commercially. With more than 750 staff across our offices in China, we operate a wide range of programmes in English, exams, arts, and education in partnership with local authorities and partners.


The Senior Digital Communications Manager will lead, coordinate and develop social media strategy and digital communication, ensuring our digital tools, including our website and social media channels, enable us to communicate effectively with our audiences, align and connect communications, productivity, social and collaborations technologies to ensure a seamless and intuitive user experience. She/he will ensure that the British Council digital presence is integrated and works in unison to support the brand, the products/programs, the strategic marketing and communications plans.


The team will drive planning and development of digital content initiatives with added value offers to audiences and to drive new and current business via online platforms in China with effective marketing and communications brand standards.


She/he will inspire, enable and guide marketing teams to achieve their digital communications goals and ensure that the China Directorate plays a full role in building British Council’s global digital operation, sharing content, best practice and learning.

We offer a unique and challenging opportunity to contribute to the development and execution of a digital communications strategy for China. Through this role, we aim to make a positive and lasting impact through all areas of our work in China, telling inspiring stories, and building strong and lasting networks between people, institutions and organisations. This role will also inspire, enable and guide marketing teams to achieve their digital communications goals and ensure that the China Directorate plays a full role in building British Council’s global digital operation, sharing content, best practice and learning.


You need to bring along at least 5 years’ experience in working with social media/ websites/CMS management/social media management in house or within an agency with at least 1 year of supervisory/management experience. You have a successful track-record in managing online communications and publications and possess excellent understand of social media and the impact technology has on communications and collaboration.


You are capable of developing an integrated communications strategy incorporating PR, Marketing, and Online. You have a proven record of social media photo, video content creation, and editorial experience (i.e. proofreading, translation, knowledge of different content types, etc.).


A first degree along with excellent written and oral communication skills in Chinese and English is essential.

- Flexible working opportunities (options to work from home / flexible hours)
- 37.5 contracted working hours per week (we believe in an output-based delivery!)
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and annual bonus scheme
- Professional development opportunities – we offer a broad range of professional courses to large corporations and that is available for our staff members too!


Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.


Together, we can do more.



For more information please view:

Role profile – English

Role profile – Chinese

British Council Generic Behaviours


The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.


We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Last year we reached over 75 million people directly and 758 million people overall including online, broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.


Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.


All staff worldwide is required to ensure their behavior is consistent with our policies.


The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.