Head of Portfolio Marketing - East Asia, Singapore (EA-MC-0053)
East Asia
Country / Territory
Business Support Services
Job Category
Pay Band
Pay Band 8
Vacancy Description
Contract: 3-year contract | Location: Singapore | Salary: Pay band 8-Competitive | Start Date: As soon as possible | Deadline for Applications: 17 November 2019 (23.59 UK time)

Head of Portfolio Marketing - East Asia, Singapore (EA-MC-0053)


This is an exciting opportunity for a senior marketer who is well-versed in planning and delivering high quality marketing strategies to take on the post of Head of Portfolio Marketing - East Asia.

Our Arts, Education and Society business units create friendly knowledge and understanding between the people of the UK and other countries. Through our activities, we give opportunities to hundreds of millions of people worldwide each year.


You will be working on meaningful Arts, Education and Society programmes which will have a lasting impact in the region.


You will find yourself managing and leading the marketing strategy and activities for all East Asia programmes across the Arts, Education and Society business units.


Your goal will be developing and implementing a messaging framework while delivering effective and impactful campaigns and ensuring that long term marketing strategies are in place for each commercial and non-commercial programme.


You will work closely with relevant stakeholders to embed best practice and effective resourcing for Arts, Education and Society marketing within East Asia - moving from a programmatic to a customer-focused approach. You will also support and advise business leaders on the scoping, design and development of marketing proposals for contract and partnership bids, including the negotiation of marketing budgets and resources.



· Minimum 10 years working experience in marketing roles

· Experience in leading a marketing team within a large and complex organisation

· Experience in the design and delivery of marketing strategies and plans to support programmes / products

· Experience in developing marketing proposals

· Experience in effectively negotiating budgets and resources with senior stakeholders

· A degree in marketing, communications, or relevant discipline, or demonstrable equivalent level of experience


At the British Council, we value equality, diversity and inclusion; we value our staff even more.

We believe in the quality of work you can bring to the table without rigid working hours and we work on a 37.5-hour work week. Depending on the requirements of your work, flexible working arrangements can be discussed.


If this sounds like what you are looking for, apply today – or before the closing date on 17 November 2019 (UK Time 23:59).

For more information please see Role profile and British Council Generic Behaviours

East Asia, with a population of around two billion people, is one of the most diverse and dynamic parts of the world and is characterized by continuing economic growth. There is a strong demand for recognised education and English language skills, and an interest in many countries in exploring how creative, open and transparent societies can lead to greater prosperity.


In this dynamically diversifying region and in the context of a changing Government funding environment, our challenge is to maintain and develop the UK’s cultural, educational relationships and influence. Central to this is our commitment to supporting links between East Asia and the UK, and the development of strong bilateral relationships for the UK with countries in East Asia. We do this by connecting people at Government, institutional, community and individual level.

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.


All staff worldwide is required to ensure their behaviour is consistent with our policies.


The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.