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Marketing Manager, Study UK (CHI-1737)
East Asia
Country / Territory
Education & Society
Job Category
Pay Band
Pay Band 6
Vacancy Description
Contract: Indefinite | Location: China | Salary: Pay band 6 (from CNY 15,800 per month) | Start Date: As soon as possible | Deadline for Applications: 19 December 2018 (23.59 UK time)


Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way.

The British Council promotes UK’s learning opportunities, aiming to attract more international students to the UK and in the long-term nurturing long lasting relationships between the UK and East Asian countries. The “Study UK, Discover You” campaign serves as an umbrella campaign for UK education and training products and services. Through “Study UK”, British Council aims to work with our partners to project the opportunities that UK education has to offer - for students and for the UK economy alike.



The overall purpose of this role is to lead the development and execution of the Study UK national marketing strategy and plans for China, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

The successful candidate will lead on planning and development of large-scale marketing campaigns and digital communications to boost reach and interactions with our target audience in China.



You can take pride to ensure to lead marketing strategy, planning and execution for China, ensuring that it drives and supports the global strategic objectives for the British Council in a flexible, cost-effective way. It is an opportunity to work in one of the most dynamic and competitive international education environments.



You language level should be English C1 (Aptis, IELTS 7 or equivalent) and Chinese C1 (HSK 5 or equivalent). It is a must to have a degree or professional qualification in marketing or business, or demonstrable level of equivalent experience. You should have over 3 years’ experience in a marketing management position at a national level within a large and complex organisation. You should also demonstrable experience in developing marketing strategies and plans, experience in delivering large-scale marketing projects with clear marketing outcomes and experience in managing supplier relationships. It is desirable to a have experience in a global organisation or international education industry.




For more information please see Role profile and British Council Generic Behaviours


This is an interesting, absorbing role where you can work to support us building awareness of the British Council in delivering to the needs of our customers.




The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.


Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.


All staff worldwide is required to ensure their behavior is consistent with our policies.


The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.