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Head of Marketing Italy
European Union
Country / Territory
English & Exams
Job Category
Pay Band
Locally appointed Grade E
Vacancy Description
Locally appointed; F-SMT grade/PB8 equivalent; indefinite contract; Full Time; Pay: from € 48,000.00 gross per year (depending on previous relevant experience); location Italy – Rome; open to all candidates who meet requirements, with the pre-existing right to work in Italy. Appointment will be subject to criminal check (for Child Protection purposes).
British Council Italy is recruiting a Head of Marketing, on an indefinite contract. 
The post will be located in Rome.

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries.

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.   

Italy is one of our strategic priority countries in the region. The overall purpose of this role is to lead the development and execution of the country marketing and communications strategy and plans, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

Role Specific Skills and Experience
  • Significant proven experience in developing marketing strategies and plans within a large and complex organisation.
  • Demonstrable experience in the design and delivery of plans to support programmes / products
  • Demonstrable experience in providing direction, oversight and coaching on the delivery of marketing plans and activities
  • Demonstrable experience in developing and improving a brand’s positioning 
  • Experience in effectively negotiating budgets and resources with senior stakeholders
The role will report to Regional Marketing Director Europe.

Role Specific Skills 

Insights (Level 4)

Analyses information for insights Analyses and presents information to generate insights that assist in the achievement of marketing goals  

Integrated marketing communications (level 4) 
Creates integrated marketing communications plans using both physical and digital tools. Implements integrated marketing communications plans using both physical and digital tools

Monitoring and measuring effectiveness (level 4) 
Collects, synthesises, analyses and reports measurement data. Participates in reviews of marketing activities using measurement data and analytics to identify improvements. Uses social analytics and listening tools to identify improvements to organisational processes that will enhance social reputation
Before applying, please read carefully all documents below (Role Profile, British Council Behaviours, British Council Core Skills) and the guidance on application.

Please note that we do not accept CVs

Role Profile.pdf
BC Behaviors.pdf
BC Core Skills.pdf

For any further information please send an e-mail to: Sonia Fiorelli quoting in reference "Head of Marketing, Italy"

Closing date for applications: 23:59 UK time on Sunday 23/02/2020
Interviews: we expect to start interviews during the second week of March 
Contract start date: 01/04/2020 (earlier if possible)   

The British Council is committed to a policy of equal opportunities and is keen to reflect diversity at every level of the organisation. We welcome applications from all sections of the community. In line with the British Council’s Child Protection policy, any appointment is contingent on thorough checks, including criminal records checks.