Country Head of Marketing, France
European Union
Country / Territory
Job Category
Pay Band
Locally appointed Grade F
Vacancy Description
Pay Band: Grade F Contract Duration: Indefinite Region: Europe Location:France
Country Head of Marketing, France

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries.

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.  

France is one of our strategic priority countries in the region.  We offer English and Exams in France and have a strong partnership with the Education Ministry of France and we work with selected, sophisticated Arts partners for impact. 

The overall purpose of this role is to lead the development and execution of the country marketing and communications strategy and plans, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

Role Specific Skills and Experience
  • Considerable experience in a marketing management position at a national level within a large and complex   organisation.
  • Demonstrable experience of leading a team including performance management and development
  • Demonstrable experience of developing marketing strategies and plans
  • Demonstrable experience in managing supplier relationships

The role will report to Regional Marketing Director Europe.

Role Specific Skills
Insights (level 3)
Collects information and work with market research agencies to inform marketing plans. Analyses and presents information from research and customer feedback as insights

Partnership marketing (level 3)
Develops channel/partnership marketing plans to meet customer needs and achieve business goals

Integrated marketing communications (level 4)
Creates integrated marketing communications plans using both physical and digital tools. Implements integrated marketing communications plans using both physical and digital tools

Monitoring and measuring effectiveness (level 4)
Collects, synthesises, analyses and reports measurement data. Participates in reviews of marketing activities using measurement data and analytics to identify improvements. Uses social analytics and listening tools to identify improvements to organisational processes that will enhance social reputation

If you are interested to apply, for further information please see the documents below:

Role Profile

British Council Behaviours

BC Core Skills


Closing date: UK time: 23:59, 31 January 2019

 Interviews: w/c 11th February 2019
The British Council is committed to a policy of equal opportunity. British Council is committed to safeguarding and promoting the welfare of children and young people and expects all of its partners to share this commitment. In line with the British Council’s Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks.