Digital Librarian, Brand Site (DAM)
Country / Territory
Corporate Headquarters
Job Category
Brand and Corporate Identity
Pay Band
Pay Band 7
Vacancy Description
Payband: 7 Location: Manchester Contract type: 6 month FTC Business Unit: Marketing Department: Strategy and Engagement Closing date 15th September 2019 at 23:59 UK Time. . Candidates must have the right to in the UK to be considered for the role.


Please note that in December 2020, the British Council will relocate its new global headquarters to: International Quarter, Stratford, London E20.






The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body



 Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

The Brand function is a Centre of Excellence within Marketing, providing strategic brand expertise, and driving global professionalism and consistency across strategic business units, regions, and countries/ clusters.

The Brand Site is a DAM (digital asset management) system that will store our brand guidelines, brand assets, a media library and web to publish templating system.  We are currently moving from our current online brand guidelines and media library to a new SAAS (Software as a service) product and are due to launch early in the new year.
The Digital Librarian works in the Brand Team and reports into the Project Manager, Brand Site (DAM). The role is to support the Business Lead (Head of Brand Management and Standards) to deliver the British Council’s Digital Asset Management strategy. You will be responsible for how users of the DAM access our organisational assets (including media, documents, design templates and graphics files) and ensuring their ease of use. This will include sorting and classifying content, creating, managing and governing metadata, our taxonomy and constructing workflows. As a Digital Librarian you will bring order and consistency to the DAM and champion this new way or working across the organisation.

Main opportunities for this role:
  •  To be a key part in developing a new DAM for the organisation and ensuring that media assets are easy to find and as a result more widely used, by better search and tagging of images.
  • Acting as a Champion of change, by enthusing colleagues about the new DAM for the organisation through communicating and demonstrating its ease of use.
  • Reducing the brand risk (data protection, licensing/copyright) to the organisation through improved DAM governance of media assets related legal paperwork.
  • Challenges:
  • Very high volume of media assets to be reviewed, migrated and tagged before end of December 2019, when current media library is decommissioned.
  • High numbers of colleagues across the organisation to be communicated with on how to use the new system and its benefits.
  • Media asset paperwork (consent forms and copyright/licensing information) stored across multiple teams and will require significant co-ordination to develop a consistent process.

  •  Experience of managing assets in a DAM.
  • Experience of dealing effectively with a wide range of stakeholders in a matrix environment.
  • Good written and verbal communication skills.
  • Administrative, organisation and coordination skills.
  • Ability to work effectively across functions/hierarchies.

For further information, please see the documents below.

Role Profile.doc
BC Behaviours.pdf




Our Equality Commitment:






Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.    The British Council is committed to a policy of equal opportunity and is keen to reflect the diversity of UK society at every level within the organisation.