Head of Marketing
South Asia
Country / Territory
Job Category
Pay Band
Pay Band 7
Vacancy Description
Head of Marketing, Bangladesh, Dhaka, Indefinite Contract, Band 7/F, Application deadline- 3 November 2018
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

British Council invites applications for the position of Head of Marketing

Number of Position/s- 01

Purpose of the role:

  • To ensure that the Cultural Centre and Library offers, Examinations services, and Teaching business elevates its presence in Bangladesh through professional marketing expertise so as to build and enhance our insight led business strategy; develop campaigns to meet the targets and ensure our brand and profile is understood and expanded in all our relationships.
  • To lead the development of a marketing strategy and its execution through campaigns, with the most optimal contact point strategy both online and offline. To identify the target audiences and various stakeholder groups, select appropriate communications channels, and manage the delivery of engaging content. To ensure that both online and offline marketing initiatives are measured, so their success can be analysed. 
  • To ensure that customers are put at the center of delivering focused products and services at the right time, in the right place and in the most appropriate way.The efforts of this role will reinforce our position as a cultural relations organisation with high quality products, services and events that positively change lives.


Main Accountabilities:
  • Leads the development and execution of the country marketing strategy and plans, ensuring alignment to the regional and global marketing strategy. 
  • Designs market intervention plans and ensures that marketing budgets are set according to impact and growth targets. 
  • Leads on collecting market insight and establishes a culture of data driven decision making for businesses planning and market acquisition and retention strategy. 
  • Promotes the British Council’s products by integrating mobile marketing and email marketing campaigns plans to overall marketing strategy. 
  • Tracks performance of digital marketing campaigns using analytics tools. 
  • Acts as a champion for marketing throughout the organisation. 
  • Applies professional marketing expertise to develop and enhance marketing strategies, plans and approaches based on insights and market intelligence 
  • Provides advice and support to country business leads on market costs for external marketing and communications, insight and analytics, and market research agency support, and expertise on managing the briefs and the relationships with vendors and suppliers
  • Makes appropriate linkages to issues to help ensure that the development of country marketing strategies and plans is based on informed business insight and joined-up thinking
  • Forecast sales and set objectives and identify the activity 
  • Communicate the brand and strategy to key stakeholders, including briefs for marketing communications to external agencies 
  • Supports the implementation of approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the country and to the regional marketing strategy

And is required to have the following skills and experience   

  • Graduate in Business/ Marketing. 
  • Overall seven years of experience with at least three years’ in a similar role. 
  • Experience in a marketing lead role in areas of integrated marketing communications, branding, digital and PR Extensive experience in promotional campaign management, offline and online, from content to execution and analytics 
  • Sound track record within brand management and achieving brand volume targets while increasing brand equity  Marketing performance monitoring and evaluation, measuring against specific KPIs 
  • Ability to work in a way that promotes the safety and wellbeing of children. 


We can offer 

  • Monthly salary BDT 196,000 (Consolidated). 
  • Transport allowance of BDT 9,000 per month plus other benefits according to the organisation’s policy.
  • Professional development opportunities.
  • Experience of working in an international organisation includes good work life balance and flexible working hours.

Application Pack

Role Profile.pdf
BC Behaviours
Core Skills

Only short-listed applicants will be contacted and called for interview. We will only shortlist applications submitted on a British Council application form submitted electronically through jobs portal. No hard copies of the application will be accepted.

Submission Starts        16 October 2018
Submission deadline    3 November 2018
“The British Council believes that all children have potential and that every child matters - everywhere in the world. The British Council affirms the position that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989”  

“The British Council is committed to a policy of equal opportunity. Our policy aims to ensure that no job applicant or employee receives less favourable treatment on the grounds of gender, age, disability, ethnicity, religion or marital status. We guarantee an interview to disabled candidates who meet the essential criteria”