Marketing Strategy Manager -Strategy, Education and Society
Country / Territory
Based in UK: Location negotiable
Based in UK: Location negotiable
Education & Society
Job Category
Pay Band
Pay Band 8
Vacancy Description
Pay band: 8 Location: UK Flexible Department Marketing Contract type: Indefinite Contract Requirements: Candidates must have legal right to work in UK Closing date and time: 7th April 2019 (23:59 UK Time)


Please note that in December 2020, the British Council will relocate its new global headquarters to: International Quarter, Stratford, London E20.






The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body


As Marketing Strategy Manager you will help develop and position our Education and Society offer to current and future client/funders.

Since these are often substantial contracts, this is not a traditional campaign marketing role but offers a lot of scope for the right person. Managing a small team, you will work closely with stakeholders to better articulate our offer and impact, bringing market insight to support our strategy and messaging. You will provide a suite of marketing services which help us improve our client engagement and communicate our impact across programmes, and so secure new contracts.

This is an exciting opportunity, where you will have a chance to use strategic marketing techniques and processes from value propositions to messaging, demonstrating the impact the British Council has on sectors, communities and individuals all around the world.


You have experience of supporting a business development team in promoting a complex service and winning high value contracts. You’re a qualified marketing professional with a minimum of 5 years’ B2B experience.  You understand the importance of thought leadership, narratives and value propositions – not just creating collateral and messages.

Even better if you have a consultancy or professional services background, and are used to supporting significant contracts that service governments/ministries. You must be comfortable using market insight to support strategy. You know how to use the right marketing processes and educate non-experts on the value of marketing as an end-to-end service. You share our passion for communicating the difference the British Council makes to the world.



The British Council is a global organisation with offices in more than 100 countries worldwide. Our work in education and society helps transform national education systems, builds more inclusive and open societies and increases young people’s opportunities.

Our workplace environment is supportive, diverse, committed to learning and development and multilingual. Our team of marketing professionals take pride in bringing our professional skills to bear in support of a valuable purpose. 

After reviewing applications, you can be shortlisted for an interview or not, in either case we will notify you. We will usually make a decision after the 1st interview. Once that is done, the panel makes a decision, we run a reference check process and then an offer is extended. In every stage we provide feedback via e-mail.

For further information, please see the documents below.


British Council Behaviours.pdf


Role Profile.doc 



Our Equality Commitment:


Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.    The British Council is committed to a policy of equal opportunity and is keen to reflect the diversity of UK society at every level within the organisation.