E&E Global Digital Content Manager –English
Country / Territory
English & Exams
Job Category
Pay Band
Pay Band 8
Vacancy Description
Payband: 8 Location: London Contract type: Indefinite contract Business Unit: Digital Closing date 24th February 2019 at 23:59 UK Time. Candidates must have the right to in the UK to be considered for the role.

Please note that in December 2020, the British Council will relocate its new global headquarters to: International Quarter, Stratford, London E20.






The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body


 Working with the head of Content and Digital Marketing, Exams and English, you will be responsible for the creation, delivery, on-going management and publication of new global content and updates (text, video, graphics/images, etc.) on British Council digital channels across all our English product lines

This is a pivotal role in the English & Exams Strategic Business Unit (SBU), driving a better understanding of the value of digital content and marketing in increasing brand awareness, deepening engagement with customers, and identifying opportunities to improve customer experience and marketing ROI.

 This involves understanding global as well as regional business priorities and marketing strategies and working with a range of stakeholders to produce and publish relevant and engaging customer centric content

Main Duties:

  •  Support the Head of Content and Digital Marketing to define the content vision and joined up digital content strategy for the English product portfolio, ensuring its alignment with the British Council brand values and social purpose
  • Plan, develop, execute and publish new web content and updates with input from key internal teams, ensuring its timely delivery and distribution in all the countries in the English network
  • Be responsible for distilling the editorial requirements of the British Council into a global solution, flexible enough to meet local needs. The content created will be 80% standardised and 20% localised. You will need to work with stakeholders to agree the standardised content 
  • Ensure that the content is functioning correctly and is kept up-to date
  • Act as the day-to-day contact between the global marketing teams, in-country marketing teams, business development teams, customer service teams and the Core Digital team.
  • Work with the UX and design/web development teams in Core Digital to ensure that customers, teachers and partners can find information and transact easily
  • Serve as a functional content expert across the Exams network, providing best-in-class guidance to in-country marketing and digital teams/content producers to help them maximise their digital conversion funnel
  • Based on analytics and insights, ensure content is suitable for usage across all digital channels
  • Be responsible for feeding editorial requirements into the Content Management System (CMS) feature development. Take lead on editorial development and work closely with British Council content providers for English, to identify future web and mobile developments 
  • Take the lead on editorial development and work closely with British Council content providers for English, to identify future web and mobile developments.
  • Implement best practice of sharing global and local content across digital platforms, such the British Council’s CMS, Facebook, Twitter, etc.  
  • Identify how to best funnel learnings about customer behaviour back into the organisation across marketing, sales, customer service, product development and operational delivery 
  • Help to implement campaigns and content changes globally and associated translations in 32 languages
  • Provide structured insights into new and existing customer experiences on our website and Apps.
  • To use data from user research, Google Analytics, etc. to evidence decisions about the type of content needed on the website 
  • Develop a set of digital KPIs 
  • Manage external suppliers (translation agencies, etc)
  • Support the Head of Content and Digital Marketing with digital marketing planning and budgeting
  • Keep abreast of digital trend patterns emerging across markets

  •  Experience of working as part, or alongside a digital team
  • Proven Ability to produce and edict clear, succinct, persuasive and engaging written and visual content for digital channels
  • Excellent written/copywriting for digital channels
  • Deep understanding of SEO and content development strategy
  • Knowledge of a variety of web analytics tools including Google Analytics
  • Knowledge and understanding of content management systems
  • Demonstrate and in-depth understanding of products and technologies in the digital space
  • Experience of creating content to drive conversion and/or using conversion metrics to generate leads.

For further information, please see the documents below.


Role Profile.docx
British Council Behaviours.pdf





Our Equality Commitment:






Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.    The British Council is committed to a policy of equal opportunity and is keen to reflect the diversity of UK society at every level within the organisation.