Marketing Manager, Beijing (CHI-1752-2)
Region
East Asia
Country / Territory
China
Location
Beijing
Department
English & Exams
Job Category
Marketing
Pay Band
Pay Band 6
Vacancy Description
Contract: Three years fixed term contract | Location: Beijing | Salary: Pay band 6 (from CNY 15,800 per month) | Start Date: As soon as possible | | Deadline for Applications: 17 February 2019 (23.59 UK time)
 
Details

ABOUT THE DEPARTMENT/TEAM

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

 

The China Exams marketing team manages the promotion of exams products in China to meet strategic and business objectives. This post is a national role and mainly responsible for marketing exams products and services in China.

 

WHAT YOU WILL BE DOING AND WHY

The overall purpose of this role is to support the development and execution of marketing strategy for exams and plans for the China, ensuring alignment to the national /regional and global marketing strategy and brand, and to manage stakeholders and channels and work in partnership with SBUs to ensure that marketing programmes enable required business targets in China.

 

WHAT IS INTERESTING ABOUT IT

You can take pride to lead the marketing strategy, planning and execution, ensuring that it drives and supports the global strategic objectives for the British Council in a flexible, cost-effective way. You will also be able to lead the development and execution of market strategies for strategic business units, agreeing the delivery mechanisms, budgets and programmes with cluster/regional marketing and overseeing delivery to plan.

 

WHAT WE ARE LOOKING FOR

To be considered, you need to have Chinese C1 (HSK 6 or equivalent) and English Aptis B2 (IELTS 6.5 or equivalent). It is essential to have relevant external professional qualification from organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline). You should have track record experience working in marketing/ sales function, event management experience and demonstrated evidence of achieving sales targets and working to KPIs. It is desirable to have experience working in the education sector, experience in a global organization and a minimum of 3 years’ working experience in marketing/ sales function.

 

NEXT STEPS

 

For more information please see Role profile and British Council Generic Behaviours

 

This is an interesting, absorbing role where you can work to support us building awareness of the British Council in delivering to the needs of our customers.

 

ABOUT THE BRITISH COUNCIL

 

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

 

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.

 

All staff worldwide is required to ensure their behavior is consistent with our policies.

 

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.