Exams Marketing Manager, Taiwan (TWN-MC-0036)
Region
East Asia
Country / Territory
Taiwan
Location
Taipei
Department
Business Support Services
Job Category
Marketing
Pay Band
Pay Band 6
Vacancy Description
Contract: Indefinite | Location: Taiwan | Salary: Pay band 6 (from TWD 55,290 per month) | Start Date: As soon as possible | Deadline for Applications: 15 September 2019 (23.59 UK time)
 
Details

Exams Marketing Manager, Taiwan (TWN-MC-0036)

ABOUT THE DEPARTMENT/TEAM

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

 

WHAT YOU WILL BE DOING AND WHY
This role is to lead the development and execution of the marketing strategy and plans for exams, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

WHAT WE ARE LOOKING FOR

  • Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline
  • Experience in a lead marketing role in areas of integrated marketing communications, branding, digital and PR
  • A proven track record of developing annual integrated marketing plans based on data and market insights  
  • Hands on experience in delivering marketing campaigns as well as evaluating the performance of the campaigns and apply learning for refining future campaigns
  • Experience in developing/creating social media content and social media platform management
  • Experience in preparing forecast and monitoring budgets

 


BENEFITS OF WORKING AT THE BRITISH COUNCIL
- Flexible working opportunities (working from home / flexible hours)
- Smart working (most of us hot-desk!) 
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and exams bonus scheme 
- Professional development opportunities – we offer a broad range of professional courses to large corporations and that is available for our staff members too!

 

Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

 

Together, we can do more.


NEXT STEPS

For more information please see Role profile and British Council Generic Behaviours.


ABOUT THE BRITISH COUNCIL

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

 

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Last year we reached over 75 million people directly and 758 million people overall including online, broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.

 

All staff worldwide is required to ensure their behavior is consistent with our policies.

 

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.