Marketing Officer (PR), Beijing (CHI-MC-0020)
Region
East Asia
Country / Territory
China
Location
Beijing
Department
English & Exams
Job Category
Marketing
Pay Band
Pay Band 5
Vacancy Description
Contract: Three years fixed term contract | Location: Beijing, China | Salary: Pay band 5 (from CNY 7,304 per month) | Start Date: As soon as possible | Deadline for Applications: 18 September 2019 (23.59 UK time)
 
Details

Marketing Officer (PR), Beijing (CHI-MC-0020)


ABOUT THE DEPARTMENT/TEAM

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

 

The China Exams marketing team manages the promotion of exams products in China to meet strategic and business objectives. This post is a national role and mainly responsible for marketing exams products and services in China.

 

WHAT YOU WILL BE DOING AND WHY
Working with colleagues in the China Exams Marketing Team, you will lead the execution of marketing communication plans, ensuring that it drives and supports the global strategic objectives for the British Council in a flexible, cost-effective way. You will ensure effective, integrated and joined up delivery of country marketing activity to maximise impact and share of voice in the marketplace.

 

WHAT IS INTERESTING ABOUT IT
This is a fantastic opportunity for candidates who is interested in marketing for the English assessment market in China. You will have opportunities to understand the dynamics and needs of customer and key stakeholders. You will be able to gain insight on customer behavior, market movements, and competitors’ movements and trends which will aid the team to identify the opportunities and threats.

 

WHAT WE ARE LOOKING FOR
We are looking for someone with a relevant external professional qualification or equivalent relevant experience with fluency in both English and Chinese. You need to be able to execute branding, PR or digital promotions, and develop marketing and digital strategies incorporating consumer insight data. You also need to be able to manage external suppliers.


Candidates who are strong in copywriting and content production with good knowledge of how the media works will have an advantage.


BENEFITS OF WORKING AT THE BRITISH COUNCIL
- Flexible working opportunities (working from home / flexible hours)
- Smart working (most of us hot-desk!)
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and annual bonus scheme

Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

Together, we can do more.

NEXT STEPS


For more information please see Role profile and British Council Generic Behaviours


ABOUT THE BRITISH COUNCIL

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Last year we reached over 75 million people directly and 758 million people overall including online, broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

 

Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to try and avoid unjustified discrimination, recognizing discrimination as a barrier to equality of opportunity, inclusion and human rights.

 

All staff worldwide is required to ensure their behavior is consistent with our policies.

 

The British Council is a full member of Keeping Children Safe (KCS) and has achieved level 1 child safe certification. We believe that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989 and that every child matters - everywhere in the world. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks including criminal record checks, in line with legal requirements.

KINDLY TAKE NOTE

While various measures have been put in place by the government to help curb pollution in China, there are still potential health issues associated with the poorer air quality. The British Council does its utmost to provide a working environment that minimises employees’ exposure to pollutants, however, anyone wishing to work in the cities of Shanghai, Beijing, Guangzhou or Chongqing should be aware of the situation.